User EngagementMeasuring and Optimizing the Post-Click ExperienceThis section of NICHedu represents a significant portion of our focus with clients. While most of the web is concerned with getting the click, it is vital that attention is paid to what occurs once the click is initiated.Users are constantly evaluating "What is on the other side of this click?" They may not articulate it exactly that way in speech or writing, but that line of thinking becomes evident when you study your bounce rate. Users have a clear method for expressing your relevance factor, informational value or clarity of purpose - by clicking through your site or by clicking away. To sincerely understand the spirit of the science, it is pertinent to assume that, like branding, you often cannot solve user engagement shortfalls with logical reasoning. So now is a good time to check your rational observation at the door and prepare to learn how subtle on-page characteristics shape user engagement. |
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