Niche Karma Internet Marketing


B2B Web Design: 13 Ways NK Crafts High Converting, Search-Centric Websites

The shift has already taken place. The business world has turned to the internet and search engines to research the products and services that they need to evolve. But it isn’t just a channel of discovery and introductions; it is an avenue of transactions and engagement.

Sales and contracts can be won or lost without direct business-to-business contact. Because the mouse and keyboard orchestrate the first 75% of the buying cycle, your website becomes the hub of all of your marketing efforts – all of it, offline and online. A B2B website should excel in two main areas of performance:

  • Be found at opportune times in beneficial places
  •  Convert your audience by prompting action

Website Development as the Hub of All Marketing

Our thoughtful B2B web designs function as your e-business card, computer to computer salesman, digital brochure collection, electronic brand collateral, online tradeshow booth and on-demand PowerPoint sales presentation. Your website converses back and forth with executives, buyers and decision-makers even when you cannot. A web site has this kind of access, yet even the biggest brands produce designs and content which fail them. Then tragically, dysfunction breeds more dysfunction when small businesses blindly copy their larger mainstays in the industry.

Whether site performance improvement comes in sharp bursts or methodical increments, perpetual optimization increases your ability to compete, progress and grow.  It is no longer sufficient to rely on the positive feedback you are receiving from inquirers or clients.  It is time to focus on coaching more function out of your site by resting less on intuition and putting more scientific practice into play.  From now on, let the conversions (leads, sales, etc.) do your complimenting.

Search-Centric B2B Web Design Includes:

  1. URL Mapping of Your Current Site to record all web pages
  2. Outlining a New URL Structure
  3. Discussions Around Functionality & Design
  4. Access to Our Keyword Research & Selection Strategy
  5. Content Evaluation for the most important pages
  6. Optimizing New Page Titles, Meta Data, Headlines and Body Copy Adjustments
  7. Implementation of Latent Semantic Indexing to be effective PPC landing pages
  8. Paid Usability Assessments from third-parties to ensure a positive user experience
  9. Analytics Set Up
  10. One Dedicated Pay Per Click Landing Page
  11. Launch
  12. Monitoring of Analytics
  13. Preservation of Search Engine Rankings


Planning Your Time Frame
Typically a website redesign takes 4 - 6 weeks to complete properly as outlined above.

Pricing
Our site design process of strategy, implementation and consulting costs start at $4,000 and are customized to your specific needs.

Centralizing your online efforts with a single provider allows you to align your marketing goals. Some call it integration, we uniquely prefer synchronization. Determine to find out how the B2B market is changing and what is working right now.

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