Niche Karma Internet Marketing

B2B SEO: 13 Ways NK Increases Your Revenue by Improving Rankings

Ask marketing managers what SEO is all about and they will say something to the essence that “it is about keywords on search engines.” Ask internet marketers the same question and you will probably get a more sophisticated or technical version of the same response: “it is the process of getting a website ranked for keywords.” Ask an SEO and again, you are likely to receive another technical response, perhaps even more technical than the general internet marketer. The answer will almost always center on keywords. Try it sometime.

At Niche Karma we view SEO as having web pages as its center. It isn’t semantics or rhetoric, but a matter of unique perspectives driving our approach. The Niche Karma method evaluates the merit of a high ranking keyword based on which page gains the most favorable position in the results, and then secondarily how the page then performs with that traffic.

SEO = Sending Visitors to a Targeted, Converting Page

You cannot afford to be content with earning a top spot if those clicks are wasted on your Homepage. Homepages rarely convert because they are designed to function as the traffic controller of your business to business website. Homepage designs necessitate a lack of focus in order to become a navigational hub capable of providing each user segment with any type of information. This broad sweeping of topics is in direct opposition to the scope of search marketing: to find the most accurate information to a specific need.

We optimize your B2B website to harness the power of relevance in your small business search marketing campaign so that your improved keyword rankings translate into engagement, leads and sales by landing visitors on productive pages that convert at higher rates. How many of your higher ranking keywords enter through your Homepage?

B2B Search Engine Optimization Includes:

  1. URL Mapping of Your Current Site to record all web pages 
  2. Outlining a New URL Structure
  3. Organic Competitors Ranking Landscape
  4. Access to Our Keyword Research & Selection Strategy
  5. Content Evaluation for your most important pages
  6. Consulting on Best Practices for SEO in content
  7. Optimizing New Page Titles, Meta Data, Headlines and Body Copy Adjustments
  8. Implementation of Latent Semantic Indexing (synonyms familiar to search engines)
  9. Preservation of Search Engine Rankings
  10. “Virtuous” Link Building Campaigns
  11. Installation of Google Custom Site Search
  12. Monitoring of Analytics
  13. Monthly SEO ranking reports

Planning Your Time Frame
Typically a B2B SEO campaign takes 2 - 4 weeks of research and planning, with a minimum of 6 months to one year of monthly executions through a predictable subscription basis.

Pricing
Our minimum B2B search engine optimization process of strategy, implementation and consulting prices begin at $1,000 to start, with $500 per month and are customized to your specific needs.

Centralizing your online efforts with a single provider allows you to align your marketing goals. Some call it integration, we uniquely prefer synchronization. Determine to find out how the B2B market is changing and what is working right now. 

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